Publications

AI Enters Its Friction Phase

Capabilities, Risks and Governance in the Face of an Acceleration That Is Difficult to Absorb The debate over artificial intelligence is changing in nature. For much of the past few years, the central question was how far large models could go. In 2026, that question remains open, but it is no longer the only one that matters. The question gaining importance is a different one: can economic, regulatory and security institutions absorb the pace at which AI capabilities are adv

Girona: The Opportunity No One Is Seeing

The investments announced in Flix and Móra la Nova have opened up a new technological map for Catalonia. The question is whether the province that features least in this debate could ultimately play one of its most important roles. For years, industrial policy was measured by its ability to attract factories. Then came technology parks, logistics centres and corporate headquarters. Today, the landscape is changing once again. The race is no longer simply about manufacturing m

Cybersecurity is no longer just an IT issue.

Organizations have invested millions in technology to protect their systems. However, many serious incidents still begin in a surprisingly simple way: with a human decision made in just a few seconds. The great transformation in cybersecurity will not be purely technological. It will be cultural. A few weeks ago, I took part in a meeting with the management committee of a company that had been immersed in a major digital transformation process for several months. They had upg

AI Enters Its Friction Phase

Girona: The Opportunity No One Is Seeing

Cybersecurity is no longer just an IT issue.

The New Map of Power: Why Spain Is More Strategic Than We Think

For years, we have measured a country’s importance by the size of its economy, the strength of its military or the amount of natural resources it possesses. However, 21st-century geopolitics has introduced new factors: data, energy, digital infrastructure and the ability to connect territories. From this perspective, Spain occupies a far more significant position than we tend to imagine. An Increasingly Necessary Question A few months ago, after a conference on digital transf

Spain No Longer Goes Unnoticed in Cyberspace

Digitalisation has made Spain a more competitive, connected and efficient country. However, it has also increased its strategic importance. Threats no longer arrive solely by land, sea or air. Increasingly, they come through a network that knows no borders. When technology stops being just technology A few weeks ago, during a meeting with the management committee of an industrial company, someone raised a question that probably would never have been asked ten years ago: “If w

Can Lloret de Mar Reinvent Itself as a Destination for Digital Talent?

For decades, Lloret de Mar has built an international reputation around tourism. Without abandoning this identity, the growth of remote work raises a new question: can a town designed to welcome visitors also become a place where people choose to live and work? A new image of Lloret outside the tourist season There is a scene that is becoming increasingly common, although it still receives little attention in public debate. It takes place outside the peak tourist season, when

Digital Nomads: The Economic Opportunity Spain Has Yet to Fully Embrace

Competition between countries is no longer limited to attracting companies, investment or major international projects. More and more regions are trying to persuade professionals from around the world to live there while working for companies based thousands of kilometres away. Spain has many of the conditions required to lead this trend. However, it has yet to decide whether it wants to turn the arrival of digital nomads into a genuine national strategy. A café turned into a

Is the Talent Map Changing? What Startups Are Teaching Large Companies

For years, innovation was believed to mean concentrating talent in major cities. However, some startups are demonstrating that growth no longer depends so much on where the office is located, but on where people want to build their lives. A few weeks ago, I attended a gathering of entrepreneurs in Girona. It was not one of those large events filled with grand speeches about the future of innovation. There were just over thirty of us sharing experiences around a table. We talk

Talent no longer relocates: it chooses where it wants to live.

For decades, we took it for granted that finding a good professional opportunity meant moving to another city. Today, the opposite is beginning to happen: companies are the ones that must adapt to the life that talented professionals want to build. This silent yet profound shift is transforming the way we understand employment, business organisation and the economic development of different regions. Some conversations seem insignificant until, a few hours later, you realise t

Russia and the Energy Trap of Exporting Powers

“Great powers rarely collapse because of a single crisis. More often, they weaken gradually when the world changes faster than the economic model on which they depend.” The Russian economy continues to project an image of strategic resilience in the face of Western sanctions, financial isolation, and the geopolitical pressure resulting from the war in Ukraine. However, behind that apparent resilience lies a structural vulnerability that Moscow has failed to resolve for decade